Collaborated with We Are Royale and Square Enix to conceptualize and execute an award-winning 360-degree global campaign for the launch of Final Fantasy XIV: Dawntrail.

Designed a whimsical, faux-travel campaign inviting fans to explore Tural through a nostalgic vacation lens. Crafted a vibrant, collage-style toolkit blending in-game patterns, textures, and characters with real-world travel advertising. Scaled the visual identity across OOH, social, and AV deliverables for a 360-degree campaign that won 3 Clio Awards.